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Original Illustration by Owen Davey: owendavey.com
When it comes to online video, Facebook offers something that no other platform — like YouTube, Vimeo, Instagram — doesn’t. The ability to distribute your content. Facebook has 2 billion users and hundreds of thousands of pages and groups that are primed for sharing video.
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Illustration by Tara Jacoby: tarajacoby.com
Instagram is the museum of the internet. Aesthetics reign supreme on this platform, followed by the communities who appreciate each aesthetic. If you want to utilize Instagram to its maximum extent, then you have to constantly ask yourself “will this image beautify my followers feeds?”
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Original Illustration by Tara Jacoby.
Twitter may not be as huge as Facebook or as hip as Snapchat, but it’s the number one place to connect with the top influences and organizations. If you’re only tweeting links of your work or products, you’re doing it wrong. Twitter is the place for conversations, updates, fun facts, and pithy witticisms.
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Original illustration by Tara Jacoby.
Facebook is the leader in social media right now and it shows no signs in slowing down. With over 2 billion users worldwide, the opportunity for growth is massive. Especially considering how targeted you can get when building your audience.
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n four months I’ve reached 10,000 followers and 1,000,000 video views on my urban exploration Facebook page Urbanist. Running it on my own, all organic, with minimum gear. How did I do it? I’ve distilled my learnings into five simple steps that you can also use to grow your own pages this fast.
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Taken during a Facebook Live tour of Williamsburg, Brooklyn. Photo by Candyce Chad.
I’ve previously covered the principles on how to kickass in Facebook Live, now I’m going to cover the very basic gear you could use to tell great stories via live-streaming that can compete with any major media companies like I’ve done with Urbanist.
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