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Original Illustration by Tara Jacoby.
Twitter may not be as huge as Facebook or as hip as Snapchat, but it’s the number one place to connect with the top influences and organizations. If you’re only tweeting links of your work or products, you’re doing it wrong. Twitter is the place for conversations, updates, fun facts, and pithy witticisms.
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Many online courses about social media will drown you in jargon, seduce you with the promise of growth hacks, and make you a slave to analytics. I’m not going to talk about shortcuts in this guide. Hacks are nice, but if you want to build a social media presence that will scale, you will need a strong foundation. Let’s get into the two fundamentals for a strong social media presence: content and conversation.
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