The Art of Storytelling on Facebook Live

July 13, 2017 Ariel Viera

Photo by Candyce Chad during Urbanist SoHo Tour.

Does live video even work? That’s the question I frequently hear from individual creators to major media companies. In 2016 live video made a huge splash when Facebook Live pushed aggressively to get everyone on the platform, but confusion and dismay were left in its wake. Many said live video is just television on your phone or that it’s only for video games via Twitch or that it’s only useful for celebrities like Vin Diesel.

How I Gained 10,000 Facebook Followers in Only 4 Months

July 13, 2017 Ariel Viera

n four months I’ve reached 10,000 followers and 1,000,000 video views on my urban exploration Facebook page Urbanist. Running it on my own, all organic, with minimum gear. How did I do it? I’ve distilled my learnings into five simple steps that you can also use to grow your own pages this fast.

The Best Gear for Facebook Live

July 13, 2017 Ariel Viera

Taken during a Facebook Live tour of Williamsburg, Brooklyn. Photo by Candyce Chad.

I’ve previously covered the principles on how to kickass in Facebook Live, now I’m going to cover the very basic gear you could use to tell great stories via live-streaming that can compete with any major media companies like I’ve done with Urbanist.

How To Crush It on Facebook Live

July 13, 2017 Ariel Viera

Facebook Live history tour of NYC’s SoHo neighborhood.

First, let’s be clear. Live streaming isn’t a fad, it’s the future. It’s like going to back to the 1950’s and saying that the television is a fad and the radio will reign supreme forever. People are spending more time than ever before on Facebook, Snapchat, Instagram, and other online platforms. The television will continue to exist — just like radio continued to be relevant until podcasting came along — but it just won’t be the top media source anymore. This is where Facebook Live comes along.